• Discover beautifully curated fashion, lifestyle & gift collections that speak to your unique style. 29lines is a collection of quality products sourced from quality producers with integrity who lead the way with an ecological and social conscience. Every item on 29lines is special and has been individually selected for beauty, reliability and function.


  • Our signature fashion brand is the Melbourne brand Elk@label

    Elk creates products with lasting value, innovative design, and artisanal style

  • About us

    After over 20 years in retail and the closure of the Mews store, 29lines was born. I’ve always loved sourcing beautiful, meaningful products, the kind that spark joy or make the perfect gift.

    29lines brings you those same carefully chosen pieces, made by brands that care.

    "Life’s too short not to enjoy beautiful things."
    Helen
'In the spirit of reconciliation 29lines acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.
We pay our respect to their Elders past and present and extend that respect to all
Aboriginal and Torres Strait Islander peoples today.'