
Browse our latest collections
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Body & Nurture
Body and Nurture: Taking care of your body is more than a...
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Lifestyle & Gifts
Be a Conscious Giver: Thoughtful Gifting That Lasts Gift-giving is a beautiful...
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Shoes & Accessories
Where Style Meets Personality We believe your clothes show your style, but...
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Discover consciously curated fashion, lifestyle, and gift items at 29lines. Embrace quality, beauty, and sustainability with each purchase.
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Our signature fashion brand is the Melbourne brand Elk@label
Elk creates products with lasting value, innovative design, and artisanal style -
About us
After over 20 years in retail and the closure of the Mews store, 29lines was born. I’ve always loved sourcing beautiful, meaningful products, the kind that spark joy or make the perfect gift.29lines brings you those same carefully chosen pieces, made by brands that care.
"Life’s too short not to enjoy beautiful things."
Helen