About 29lines

Welcome to 29lines — Discover Beautiful Things.

29lines was created from a love of thoughtful retail, beautiful products, and the belief that the things we bring into our homes and everyday lives should be chosen with care.

Founded by Helen, 29lines grew from more than two decades in retail and a long-standing interest in sustainability, craftsmanship, and mindful consumption.

After years of attending trade fairs and connecting with suppliers, Helen saw the need for a more considered approach — one that made it easier to discover pieces that are both beautiful and thoughtfully made.

Today, 29lines is a carefully curated online store offering fashion, accessories, skincare, homewares and gifts chosen for their quality, design and longevity.

At 29lines, we want to help make it easier to shop beautifully, responsibly and with purpose. After more than 25 years in retail, 29lines continues to be built around thoughtful pieces, personal service, and brands chosen with care.

Thankyou for being here with us!